What Is Outsourcing and What Positions Should You Outsource?

With an increasingly globalized marketplace, it’s never been more important to keep your business running efficiently and competitively. While there are many innovative ways you can outwork your competition, it pays to outsource. Outsourcing has not only become more widely available but also more affordable. Learn how your company can benefit from a strategically outsourced business model.


Small businesses can struggle to cover every area of business effectively. From finances and paperwork to customer service and web design, there’s countless positions that need to be filled. If you’re struggling to keep your business running from every angle, outsourcing is a solution for you. It works by contracting individuals or a third-party company to perform certain tasks for your business.


Traditionally, these outsourced jobs are usually sent to another country, where the costs of labor are less expensive. This isn’t always the case. Hiring contractors in the United States, also known as choosing a nearshore vendor, can still be an efficient way to handle all the various responsibilities of running a company.


While the number of positions you can outsource is nearly unlimited, here are a few common jobs that are typically outsourced to create a more efficient, cost-effective business plan. Legal processing requires extensive legal knowledge and experience. Unless you are a major corporation, you probably don’t have a dedicated legal department. Information technology roles, such as IT analyst or service desk analyst, are also common areas to outsource. Accounting and finance is also a popular area of both nearshore and offshore outsourcing. Any area that you don’t feel you have sufficient expertise or time is a likely candidate for an outsource strategy.


Of course, choosing to outsource can come at a price. Depending on both the country and the specific company you choose to work with, there could be many cultural barriers to creating an effective work environment. Everything from time zones to work habits and feelings about deadlines can cause major headaches for companies who choose to outsource without conducting research.


Outsourcing can be an amazing way to stay competitive as markets continue to expand and become more global. Understanding the pros and cons of this business strategy, as well as choosing the perfect company to work with, are important questions to answer before committing. With careful planning, you’ll enjoy a more streamlined company that can respond faster, work more flexibly and stay relevant as your industry continues to adapt.


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